JL ENGAGE MEET UP - 'Secrets of Successful Startups'

JL Engage is a recurring meetup where industry experts, leaders, and successful entrepreneurs share their experiences and insights on 'Secrets of Successful Startups.' The June edition of JL Engage took place on 22nd June, 2023, with a focus on 'Brand Positioning for Startups.' 25 startups attended the event. Mr. Nayaz Ahmed, CEO of JAIN Launchpad, introduced the event by providing an overview of JAIN Launchpad. Ms. Megha Misra, the founder of Brands & Strategies, led an interactive session on Brand Positioning for Startups, discussing topics such as the importance of branding, brand recall, consumer personas, and brand consistency. The audience actively participated, sharing their questions and opinions. Later, Mr. Rohan Saraf, founder of R'VFC & Vegan Food Club, shared his practical experiences in the European and Indian markets, emphasizing the approach startups should take for positioning their brands. During the event, participants had the opportunity to network with professionals from various fields, exchanging valuable insights and exploring potential collaborations.